Do Authors need PR?

PR can be a powerful tool for authors who want to share their words of wisdom with the world. Through the right PR promotion campaign, an author can not only attract the attention of their target audience, but also potentially get the attention of other media groups and publications that want to feature the title.

If you self-publish, it definitely makes sense to hire a publicist. Hiring a publicist will free you up to focus on the creative while your PR team focuses on the business.

Whether you’re working with a traditional publisher or you’ve self-published, traditional publishers will provide you with nominal marketing support, however, you’re unlikely to get a big boost. Your publisher not only welcomes yet expects you to do some of the marketing yourself.